foreward.

Clear before we start

Service terms.

These are the standard terms for Foreward Coach Website Launch. We confirm your scope and costs in writing before you pay. An inquiry is not an order, and viewing this page does not authorise a charge. All prices below are in US dollars.

Founding coach offer

The first 5 new coaches who agree their written scope and pay the $2,500 build fee qualify for the founding offer. This is one campaign limit across both Base and Pro, not five places per plan. An inquiry does not reserve the price. We confirm eligibility, available delivery capacity and the agreed fee in writing before payment.

After those five paid builds, the website build price is $7,500. Base remains $40/month and Pro remains $150/month, including booking software. Domain registration, Stripe processing fees and applicable taxes remain separate.

Founding coach platform

A private offer for the first 3 coaches to book a call. Booking the call claims a place. After 3 coaches have booked, the offer is gone forever and is not offered again. The build then starts at $7,500.

The digital coaching platform build is $0, and the first 3 months of running it are $0. That run is priced at $150/month and includes student testimonials, online booking, card payments, calendar sync, and care. The build is valued at $7,500. Three months of running it are valued at $450. Your price for this offer is $0. Foreward makes the offer to hone the business model and to get feedback from the first few coaches to work with Foreward, in exchange for setting the platform up.

The free 3 months start when you approve the platform, after kickoff, required materials, access, and necessary provider approvals are complete. The 14-calendar-day delivery clock starts then. The first version is due within 14 calendar days of that start. A build fee of $0 has nothing to refund.

After the 3 months, you can stay on as a paid partner at $150/month. If you leave, Foreward gives you the code and systems and works with you through offboarding so you can run the platform without Foreward. Nothing to pay on the way out. This offer does not use one of the five paid founding places above. An accepted platform under this offer is exportable on request.

Your website launch

The one-time founding build fee is $2,500 for the first 5 qualifying coaches, payable upfront after scope agreement. The build price after the founding offer is $7,500. The standard package includes:

We use a reusable technical foundation with your copy, imagery, colours, and page composition. Extra pages, photography, branding projects, advertising, ongoing SEO, custom software, historical booking migration, video testimonials, and custom automations are excluded. Any variation is agreed in writing before payment. We do not promise traffic, rankings, revenue, or a number of bookings.

Base and Pro

Base is $40/month. It includes hosting, HTTPS, security updates and uptime monitoring, website backups and recoverable versions, technical maintenance and hosting-related fixes. Backups cover the delivered website; they are not a separate backup service for provider accounts or student records. Content changes, including testimonial updates, are quoted separately.

Base does not include Foreward setup or ongoing support for online scheduling, calendar syncing, payments, lesson packages or student contact tools. You can continue using any separately managed tools you already own.

Pro is $150/month total, including everything in Base and the booking-software subscription. It adds Calendly lesson booking, calendar syncing, Stripe payments, supported lesson packages, student contacts and booking history in your Calendly account, up to 60 minutes of website content/offer edits each month, and a monthly booking/testimonial-flow check. Testimonial updates use the included monthly edit time. It does not include a custom student dashboard, coaching notes or progress tracking.

Pro requests receive a response within one business day. Ordinary included edits are completed within three business days. Unused time does not roll over; larger changes are quoted before starting. Technical maintenance keeps the delivered site functioning; new pages, features and redesigns are outside both monthly plans.

Both plans are month-to-month. Recurring charges begin only after explicit publication approval. Your written scope confirms the selected plan, billing date and cancellation arrangements before payment. Later Base-to-Pro upgrades require agreement on configuration scope and timing before work starts; an inquiry or upgrade request does not itself authorise a new fee.

Included software and other costs

Pro includes the Calendly subscription needed for the booking features agreed in your written scope, in a Coach-owned account funded by Foreward while Pro is active. There is no separate scheduler bill: your recurring service total is $40/month on Base or $150/month on Pro. You separately pay domain registration, applicable Stripe payment-processing fees and taxes. Base requires no booking-software subscription.

Testimonials use a custom component on your website. No separate testimonial-service account or subscription is required, and there is no additional testimonial software bill. The written scope confirms the collection, approval and update workflow. We agree any proposed change to your service price in advance.

Lesson packages with Pro

Your initial Pro setup covers up to three individual lesson types and one prepaid package, subject to Calendly feature availability in your account. We confirm the supported package flow in writing before you pay. Your scope records lesson duration, price, session count, availability, expiry and cancellation rules. A prepaid package is paid once; it is not a recurring subscription.

Any recurring coaching subscription or automated monthly lesson-credit arrangement requires separate written agreement and verification before it is offered. The standard setup does not include a custom credit backend or promise automatic monthly credit renewal or rollover.

Your website in 14 days. Or your build fee back.

If we miss the agreed delivery deadline, or you’re unhappy after your included revision, you can choose a full refund of the build fee you actually paid. A founding-price client receives the full $2,500 paid; a client who paid $7,500 receives the full $7,500.

  1. The 14-calendar-day clock starts after payment, kickoff, required materials, access, and necessary provider approvals are complete. We confirm the timezone, start date, and exact deadline in writing. Calendar days include weekends and holidays. The deadline is 14 calendar days after prerequisites are complete, at the same local time, plus documented pauses.
  2. Documented waits for your feedback or third-party approval pause the clock. We send an updated deadline when a pause occurs.
  3. Your first draft is due within 7 calendar days. The revised page and verified features of your chosen plan are due within 14 calendar days, excluding those documented pauses. For Pro this includes booking and payment flows; for both plans it includes the contact and testimonial flows.
  4. You have five business days after the revised preview to approve or request the satisfaction refund. Silence is not approval.
  5. If we miss the agreed deadline, we offer the refund immediately. Continuing requires an agreed new deadline.
  6. We initiate the entire build-fee refund within five business days, without deducting processing fees. Your payment provider may take additional time to reflect the refund.
  7. Refunded work is not published or licensed for use. Your original materials and accounts remain yours.
  8. Base and Pro charges begin only after explicit publication approval. Third-party purchases are outside this build-fee refund.

Your accounts, website, and testimonials

You own your domain, Calendly and Stripe accounts, along with your supplied content. Approved testimonials are displayed in the custom website component. Your accepted, paid-for website is exportable on request. Cancelling a Foreward plan does not automatically cancel your students’ bookings or any separately agreed subscriptions.

You supply material you have permission to use. Students submit written testimonials with permission to publish; automatic publication stays off, and you explicitly approve what appears. Student email addresses must not appear publicly. We show you how to remove published testimonials. Your approval remains necessary when we assist with administration.

Cancellation and plan changes

Contact us to end Base or Pro. We confirm the service end date, any requested export and any hosting continuation. If you leave Pro, you can continue Base at $40/month or arrange an export. Your accepted, paid-for website and original content remain yours.

When Pro ends, we stop funding future Calendly renewals. Any prepaid term remains available without a cancellation clawback. We explain its expiry date and let you choose whether to fund continued service directly. Your custom testimonial section and approved content stay with your website; future edits follow your selected care plan. We do not silently transfer billing, delete contacts or testimonials, or cancel your students’ bookings or separately agreed subscriptions.

Before changing provider access, we review active lessons, packages and student subscriptions with you and agree a continuation or wind-down plan. Provider functionality, branding, limits or platform fees may change when its paid term expires. Continuing to operate paid student services is your responsibility; Base does not include managing those tools.

The example website

The example Coach, testimonials, prices and availability are fictional. The calendar and Stripe checkout preview run locally in your browser. They do not send inquiries, embed providers, reserve lessons, request card details or take payments. They illustrate a student journey; the actual scheduling and payment interfaces on a delivered client website may differ and require their own setup and verification.

Questions before you buy?

Contact Foreward using the inquiry form. We will confirm the scope, ongoing costs, and guarantee before requesting payment.